SKINCEUTICALS
A holiday campaign crafted to the smallest snowflake
Our Roles
Art direction, Film direction, Visual R&D, CG Production, Assets Production, Key Visuals Development, Character, and Story Development.
Seasonal charm meets scientific precision in SkinCeuticals Holidays, a collaboration between SkinCeuticals, Onesal and CA1 CA2 agency that changes what holiday campaigns can look like in the skincare industry
SkinCeuticals are known for their commitment to science-backed skincare. So when they wanted to launch their new brand identity through a holiday campaign, the work needed to embrace the spirit of the season without compromising on the brand’s core values.
Onesal was tasked with crafting visuals that exuded premium elegance and the excitement of the holidays, while staying true to the brand's scientific heritage
Onesal was tasked with crafting visuals that exuded premium elegance and the excitement of the holidays, while staying true to the brand's scientific heritage
We leveraged our expertise in visual storytelling and meticulously crafted winter scenery – down to the smallest snowflake – for selected SkinCeuticals products to exist within. Through advanced particle simulations, the team brought the snow to life, ensuring each flake portrayed the benefits of the products expressed through the snowy canvas world. Careful selection of materials and textures enhanced the realism, and the overall mood and lighting was set to feel fresh like a clear winter morning.
Throughout the extensive process, we remained committed to our ethos of exclusively utilizing CGI 3D, allowing for complete control over every element and enhancing the overall realism of the visuals.
This captivating holiday campaign invites viewers into a winter wonderland like never before. Combining SkinCeutical’s scientific expertise with the magic of the holidays, and bringing it to life with next generation design reaffirms the brand’s position as a leader in the beauty industry
SkinCeuticals Holidays celebrates the ongoing collaboration between Onesal, CA1 CA2 and SkinCeuticals – and how it continues to push boundaries. Beyond producing a compelling film, the partnership has generated versatile visuals that can transcend traditional media boundaries, and that can each be adapted for various media platforms.
This joint endeavor underscores the partnership’s collective dedication to merging scientific excellence with creative innovation, and sets a new standard in skincare communication.
Client: SkinCeuticals
Agency: CA1 CA2
Creative Directors: Robert Sundelin, Nahuel Salcedo
Film Director: Robert Sundelin
Art Directors: Robert Sundelin, Yuma Ouchi, Liam Pitchford
Design: Kyoya Nagaiwa, Koichiro Kobayashi, Yoritomo Shoji
Design: Kyoya Nagaiwa, Koichiro Kobayashi, Yoritomo Shoji
Animation: Kyoya Nagaiwa, Yuma Ouchi, Esteban Blazquez
Simulation: Koji Obara, Yuma Ouchi
Edit/Versioning/Filing: Robert Sundelin, Yuma Ouchi
Executive Producer: Feng Li
Project Manager: Maria Belen Guerra
Music&SFX: Human Robot Soul
